Direct Wholesale x Social Health Growth

Over here at Savour!, we aim to help reduce food wastage whenever possible. 

In this latest successful round of matching our partnered charity organizations to wholesalers with excess close to expiry food products, we are excited to share with you about this successful customer case study that took place in May 2021 where we managed to rescue big batches of still good food and redistribute it back to those who need it. 

By now, you probably know what Savour! does but if not, we got you covered.

Savour! is a tech startup started in 2019 by a group of local undergraduates who are passionate about saving the environment and helping those in need. It is in our tagline, we believe that Savour! digitalises procurement to save you more while saving the earth and empowering those in need.

15 cartons of close to expiry McCain Fries and 20 cartons of Heinz chilli sauce were distributed from Direct Wholesale, one of our wholesaler merchants, to 160 families from Social Health Growth, one of our non-profit organisation B2B customers.                                                                    

Low-Income families created a sumptuous meal from the donated cartons of fries and chilli sauce 

The person in charge of this initiative from Social Health Growth, Lya, expressed her gratitude to the kind sponsorship of Direct Wholesale and Savour! for organizing this and helping the less privileged have a wonderful meal with their loved ones.

Savour! would once again like to thank our merchant, Direct Wholesale and our partnered charity organisation, Social Health Growth for their support throughout this initiative and fulfilling our beliefs in saving the earth and empowering those in need

We also encourage other charity organisations and food suppliers with excess food resources to come forth and support us for such future initiatives.



Savour! sincerely hope to make Singapore a place with lesser food waste with this initiative and provide our charity organisations with the opportunity to also make a difference in the lives of many. 


You can keep a lookout on our social media pages for stories and posts on our promotional clearance of such food products in the near future and we hope to be able to let this known to more people in need. Spread the word around the people you know  and in the meantime, stay safe! 

The effects of climate change have never been more pronounced than before. Do your part to reduce carbon footprint and food waste by heading down to Savour! to procure your next food item. Visit our website to shop now at  


Written by Jessie

Jessie is the Marketing Director at Savour!